Proper began as a feeling, not as an idea. The feeling was something akin to empathy; an acute awareness that despite the current proliferation of “boutique” and “lifestyle” hotels and residences, there were precious few properties designed for and around today’s global creative nomad. Our hotels and residences share a common belief in uncommon luxury, convenience of location and world-class amenities. Anything less just wouldn’t be proper. We deliver culturally relevant and enriching experiences through iconic design, impeccable service, overthought details and occasional pampering. While our take on this looser type of luxury is filtered through a West Coast lens, we’ll be debuting Proper hotels, resorts and residences in vibrant neighborhoods across the country, aiming to serve as spirited hubs for traveler’s and locals alike.