Lettuce Entertain You

Aireus Leye
Category
Multi-Concept Chain
About This Project

Since its beginning in 1971, Lettuce Entertain You Enterprises, Inc. (LEYE) has maintained a sense of humor and enjoyment while creating high quality, successful restaurants. Due to the innovation of LEYE’s Founder and Chairman, Richard Melman, and his creative team of partners and employees, LEYE currently owns, licenses or manages more than 90 establishments in Illinois, Arizona, Minnesota, Nevada, California, Maryland, Washington D.C. and Virginia.“We’re a very disciplined organization. We run restaurants well,” says Melman. “People think of us as creative–and I do believe we possess creativity–but more importantly, we play good solid ball. Our costs are good. We surround ourselves with good people and we train them well…not a lot of fancy stuff, just the basics. And, we work very hard.” Adds Melman of LEYE’s success, “We’ve had the ability to give people what they want almost before they know they want it. You can call it trendsetting. I prefer to call it the ability to listen to people.